The Signa Difference


Senior Sales Executive

Professional Presentation
Professional presentation at all times in the office as well as in front of the customer. 
Candidate must have high regard for integrity and ethical behavior with everyone whom you come into contact with as a representative of Signa Digital Solutions.

Sales Knowledge
Knowledge of benefits of Leasing, capable of putting together pricing, and features of our equipment, knowledge of pricing and features of competitive equipment, understanding of rental, purchase, lease and cost per copy strategies.

Territory Management
Able to analyze business potential, aware of account activities, sets realistic goals and objectives; manages time efficiently.  Administers Signs Copy base management program, target account program

Cold calls new business; use of mailing and sales support materials; use of telephone; solicits referrals; follow-up on leads; maintenance or organized, prioritized prospect file with up-to-date account information; arranges appointments for presentations, demonstrations, etc.

Call Preparation
Identifies the proper decision maker and the accounts potential; selects support and/or competitive materials appropriate to the specific needs of the prospect.

Sales Calls
Objectives set and account commitment obtained; use of probing; use of feature/benefit; objection handling/ closing; follow-up - needs satisfaction concept.

Demo equipment prepared properly; demonstration contains: benefit statement, objective selling, statement of features, expansion of benefits, customer needs identified, product knowledge, verbal skills, creativity, customer involvement, summary and close.  Use of support tools, flip charts and overhead projector, etc.

Administrative Interface
Order forms, lease applications, credit information and commission statements are complete and accurate and turned in on time.  Time commitment to customers is realistic and honored.  Required reports submitted in a timely and complete manner, demo equipment and supplies utilized properly.



Proposes the proper solutions to customer by integrating Canon technologies to include the appropriate front-end solutions, connectivity and hardware.
Proactively develops new customer contacts, reviews leads, protects territory and participates in increasing revenue stream within current accounts.  Actively participates in account reviews.

Works well as a team to coordinate the necessary resources to respond to major corporations, vertical markets (e.g. Legal) or a professional institution and exhibits leadership qualities to effectively direct people and projects.

Meets or exceeds revenue and gross profit expectations.

Promotes products and represents the company at off-site customer meetings.

Maintains records of all account activity within sales database.

Maintains contact lists for each account.

Serves as first line of contact with customers.

Performs other duties as assigned.

MINIMUM QUALIFICATIONS (Education, Experience, Certifications)
4-year college degree or equivalent experience in a related field.
At least 2 years of business-to-business successful account management and account development experience.

We were looking to improve our printing capabilities and our current suppliers were unable or unwilling to understand our needs. From the first day to current we received much better than expected service. Even after the lease was signed we were treated like we were their only customer.

Signa Customer

Innovative Solutions. World Class Signature Service.

We're here long after your sale. Our commitment to customer service sets us apart.
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